{"id":570,"date":"2018-03-15T20:40:50","date_gmt":"2018-03-15T19:40:50","guid":{"rendered":"http:\/\/christine-madden.com\/?p=570"},"modified":"2018-03-15T20:40:50","modified_gmt":"2018-03-15T19:40:50","slug":"a-sweet-deal-for-pensioners","status":"publish","type":"post","link":"https:\/\/christine-madden.com\/de\/a-sweet-deal-for-pensioners\/","title":{"rendered":"A sweet deal for pensioners"},"content":{"rendered":"
An innovative Munich start-up employs pensioners to bake old-fashioned, traditional cakes. It offers them the opportunity to earn money, feel useful and meet people \u2013 and their customers, to enjoy cakes baked with love<\/h5>\n
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Oma Rosemarie (Rottmann), with Opa G\u00fcnter (Haun), at work at Kuchentratsch. Photograph: Christine Madden<\/p><\/div>\n

The sweet, warm fragrance envelopes you as soon as you walk through the door. Hidden in a courtyard from the busy street, the Kuchentratsch cake shop entices you in. Just beyond the counter, the doorway to the expansive kitchen stands open, affording a view to the bakers hard at work. Despite the size and industrial fittings of the bakery, you could imagine you\u2019ve called in at your granny\u2019s. The bakers here are all over 65.<\/p>\n

Brought into being as a start-up by Katharina Mayer \u2013 who, in her 20s, is far from pension age \u2013 Kuchentratsch (translation: cake chat\/gossip) is not simply a bakery. It\u2019s also a social enterprise and thriving experiment. As an answer to the question \u201cWhat kind of society would I like to live in when I\u2019m old?\u201d, the company was established to give pensioners the opportunity for suitable employment that also puts much-needed extra funds in their coffers.<\/p>\n

\u201cI started by asking myself, \u2018Where can you get a really good piece of cake?\u2019 But I always got the best cake at my own granny\u2019s,\u201d says Mayer.<\/p>\n

Read more here<\/a><\/em><\/p>\n

Published by <\/em>The Local Germany, 9 March 2018<\/em><\/p>\n

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